Arby’s Social
ACD: China Levy
ADs: Nat Elwood, Bri Lucero, Erin Dorney
CWs: Manny Garcia, Nick Massahos
Papercraft!
Handmade crafts I created using (mostly) paper. And paint. And glue. And foil. But most importantly, a dream.
Got to make some super cool art, like watercolor, pixel art, food styling, set design, and a Wes Anderson style Arby’s film (might’ve gotten inspired by my work on Showtime).
More Stuff!
Viral Moments!
Seemingly ranch. You probably heard that line in your feed in early October 2023. Arby’s heard. And after we saw that photo of Taylor Swift snacking on a single chicken wing with ketchup and "seemingly ranch" dressing, we knew we had to act fast. We recreated Taylor’s meal with an Arby’s boneless wing and sauces. We included a few other Taylor-coded nods in the post. Then we waited for the Swifties to notice. And notice, they did.
The tweet’s has over 5-million view and counting, nearly 25k likes, inspired TikToks, media coverage, and a lot of new love for Arby’s.
Oh, and it was all organic.
We had another viral moment with everyone’s other famous blonde, Jojo Siwa. With her newest single Karma and the debut of her new “bad girl” persona, we wanted to recreate her bad girl look on our curly fries. Of course, we gave the fries a bit of attitude, just like our girl Jojo.
The video went OFF, garnering over 2.3 million views and 108.4K likes.