Arby's Broadcast — Nat Elwood: Art Director

Arby’s Free Sandwich Month

Arby’s is the butt of a few dozen internet jokes. But once people actually try Arby’s, they usually switch sides. So how do you flip the trolls into fans? You go directly at them. You give them an offer they can’t refuse. You have the Arby’s Voice (aka Ving Rhames) hand-feed it to them during Final Four weekend.

Here he is, on-screen, for the first time in the We Have The Meats era:

CD: Joe Johnson

ACD: China Levy

ADs: Nat Elwood, Steve Torres

CWs: Manny Garcia, Neil Lopez

It’s 30-days of Arby’s going directly at their haters. It’s over 60 pieces of unique content, from a national broadcast campaign to a billboard in Raleigh, a content series, :06s, radio, a social takeover, pause ads, paid social, whatever a Kargo Game ad is (???), and more. In short, it’s the largest campaign of the Fallon x Arby’s 10-year partnership.

Our fave highlights are below:

This is Arby’s Free Sandwich Month.

Arby’s Try Detector Test

Arby’s had a hypothesis:
✍️ hook up 4 Arby’s haters to a fake lie detector test
✍️ make them eat their words
✍️ words that were printed directly on their sandwiches with edible ink
✍️ do all that, and they’d change their hater views forever
✍️ Conclusion: Arby’s is really good at hypothesizing; all 4 haters took back their tweets

We also released these as weekly Try detector episodes on our social 🗓️ here’s part 1 of 4 🗓️ w00t w00t. Lots of people commented that these vids made them wanna give Arby’s a shot.

Arby’s Quote Tweet IRL

Here’s the deal:
🤝 this hater said they won’t eat ‘The Arby’s’ unless it’s free
🤝 we said “bet”
🤝 then we said “bet” with a billboard
🤝 a billboard that’s in this hater’s hometown
🤝 then we found a mural artist
🤝 they turned this hater’s tweet into a special announcement:
🤝 anyone can get a free sandwich
🤝 even this Arby’s hater