Ziploc
Ziploc saves more than just food, it saves history. Ziploc is that plastic time capsule you keep stashed away in your pantry to save whatever needs preserving, whether it be your baby teeth from 20 years ago or that dinner you worked on all day for the in-laws.
AD: Nat Elwood
CW: Syd White



I shot these print ads at my house in a light box. Check out my amateur set-up:
Social
This Instagram account will be modeled after a fridge, with each Ziploc bag containing a famous meme that needs to be preserved in the internet archives. Recent memes can be put in the fridge as “instant classics”, like a gif of Will Smith slapping Chris Rock.
HISTORY: UNZIPPED
Walkthrough ads will feature important moments in pop culture history that are preserved in a giant Ziploc bag that doubles as a TV screen.